What is SEO?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "organic" results. In general, the higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

How do I get indexed by the search engines?

There are three main search engines; Google, Yahoo and Bing - though Bing has a partnership with Yahoo, so it's really just Google and Bing you need to concern yourself with. It's easy and free to submit your website to both search engines.

Click here to submit your site to Bing and click here to submit your site to Google.


What are some other things I can do to improve my website’s SEO?

First it’s important to tell you that Mezzo Host optimizes our servers to serve your website quickly which is a factor in your SEO ranking but here are some things you can do to help yourself.

 

Title tags are extremely important 

According to Search Engine Journal, Bing seems to place more emphasis on title tags than Google does, so make sure you use relevant keywords in your title tags of every page to rank well in Bing, but do not use too many keywords or you could get penalized by Google.

Use straightforward keywords 

Bing does not do well with broad matching keywords, so when optimizing make sure you use exact keywords for exact ranking on Bing’s search results. Wordstream has a great tool that will help you pick the perfect words and phrases for Bing optimization.

 

Get “backlinks” to your site

Backlinks are important for all search engine rankings as it shows trust from other websites. The more backlinks you have, the better your SEO ranking will be.

Search engines use complex mathematical algorithms to guess which websites a user seeks. In this diagram, if each bubble represents a web site, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. 

Google Page Ranking

In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: percentages are rounded.

Content is important 

This is something that shouldn't be a surprise. Google and Bing both look for quality, relevant content for ranking purposes. Bing states that they are looking for clear and easy ways to find content, which has a better chance of being indexed higher than just a well-optimized piece.


Get an SSL certificate

Google announced that having an SSL certificate on your website will boost SEO ranking. Most spam websites won’t pay the extra cost to have an SSL certificate so search engines like Google give credibility to the websites that will. It's also about security and encrypting data between potential customers and your website. An SSL certificate changes your website address from "http" to "https" and will show a secure lock to the web browser visit. If you have an e-commerce site or want a professional appearance to your website, you should have a SSL certificate installed.

SSL

We can help you install an SSL certificate. Click here for more information or contact us.

 

Be Social 

Within Google, it is not totally clear where they stand with social signals, but Bing has made it clear that social media plays an extremely important role in their ranking factors. 

 

Act Local 

Bing favours websites that have well-optimized local listings, so make sure you claim your listings like a champ with www.bingplaces.com.





Additional resources

https://moz.com/beginners-guide-to-seo

https://en.wikipedia.org/wiki/Search_engine_optimization

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